Agritourism & Outdoor Economics
Research & Resources
The following research and resources were created and compiled by North Carolina Agricultural & Technical State University and North Carolina State University Cooperative Extension Services and state and national educational partners.
Resources
North Carolina Agritourism Resources
- North Carolina Agritourism Networking Association (NCANA)
- North Carolina Department of Agriculture & Consumer Services (NCDA&CS)
- Visit NC Farms Today NCDA&CS
- Wine Marketing Campaign Visit NC
- Agritourism and Social Well-being Lab NC State Extension
- North Carolina Festival & Events Association (NFEA)
- Limit Liability for Agritourism Farms North Carolina General Assembly
- NC Laws, Rules & Resources for Agritourism Markets North Carolina General Assembly
- Tourism Extension NC State Extension
North Carolina Outdoor Recreation Resources
- NC Green Travel Initiative, A no-cost NCDEQ certification program for North Carolina’s tourism businesses to improve their brand by going green.
- EDPNC Outdoor Recreation Industry Office supports outdoor recreation by collaborating with businesses, governments, and communities.
- Made x Mtns tells the story of people, companies, and communities that make the Appalachian mountains an outdoor recreation mecca.
- NC Commerce Creating Outdoor Recreation Economies (CORE) Outdoor recreation strategic planning and asset development services.
- Outdoor Recreation Roundtable’s Rural Economic Development Toolkit helps communities build an outdoor recreation economy of their own.
- Society of Outdoor Recreation Professionals (SORP) develops, skills. networking, and technical guidance for outdoor recreation professionals.
- Online Trail Building Toolbox Rails-to-Trails Conservancy website
- Bicycle Tourism Adventure Cycling Resources for Building Bike Tourism
Social Equity Tourism Resources
- American Indian Alaska Native Tourism Association (AIANTA) working to define, introduce, grow and sustain American Indian, Alaska Native, and Native Hawaiian tourism that honors traditions and values.
- MMGY The Black Traveler Insights, Opportunities & Priorities report is the first in a series of MMGY Travel Intelligence market research studies to be informed by diverse travel advocacy organizations to better identify the needs, behaviors and sentiment of underrepresented travel communities. Featuring a combined sample size of 8,500 Black individuals, it is the most extensive travel research conducted of the Black traveling community.
- Society for Accessibility in Travel & Hospitality (SATH) works to raise awareness of the needs of all travelers with disabilities, remove physical and attitudinal barriers to free access and expand travel opportunities in the United States and abroad.
- Tourism RESET a multi-university and interdisciplinary research and outreach initiative that seeks to identify, study, and challenge patterns of social inequity in the tourism industry.
Research
Agritourism Published Research
- Four Lessons to Build Resilience in Agritourism by Brune, Vila, Lawson, & Knollenberg (2021).
- Cultivating Local Foods Consumers: Using Agritourism to Promote Local Foods by Brune, Knollenberg, Barbieri, Stevenson, Reilly, Strnad, & Driscoll (2021).
- Success of Women in Agritourism: She Will Get What She Wants by Savage, Barbieri, Jakes, & Morais (2018).
- North Carolina Women’s Success in Agritourism: Turning Challenges into Opportunities by Halim, Barbieri, Jakes, & Morais (2016).
- Are Neighbors Benefiting from Wine Tourism Development? Perceptions from the Piedmont Triad of North Carolina by Farzana Halim, Xu, Li, & Barbieri (2016).
- How Beneficial is Agritourism? North Carolina Farmers and Residents Respond by Xu, Barbieri, Rich, Seekamp, & Morais (2014).
- Agritourism, Farm Visits, Agro-Tourism – Oh My! Do Farmers, Residents, and Extension Faculty Speak the Same Language? by Rozier Rich, Xu, Barbieri, & Gil Arroyo; North Carolina State University, & University of Missouri (2012).
- Using Social Media to Market Agritourism by Colucci, Rozier Rich, Tomas, Carleo, Komar, Schilling; North Carolina State University & Rutgers University (2012).
- Agritourism Opportunities for Farm Diversification by Rozier Rich, Tomas, Colucci, Komar, Schilling, & Carleo; North Carolina State University & Rutgers University (2011).
- The Economic Benefits of Agritourism in Missouri Farms by Barbieri & Tew; University of Missouri (2010).
- Agritourism in Missouri: A Profile of Farms by Visitor Numbers by Barbieri & Tew; University of Missouri (2010).
- A Preliminary Assessment of Agritourism in Missouri by Barbieri & Tew; University of Missouri (2009).
- Case Studies in Tribal Agritourism a groundbreaking new handbook by AIANTA for ranchers, farmers, and other Native food producers
- Pick-Your-Own (U-Pick) Marketing [factsheet] by Matt Ernst & Tim Woods, University of Kentucky, CES.
- Minnesota Institute for Sustainable Agriculture – The Farmstay Manual, UMN
- So You Want to Start an Agritourism Farm? by Annie Baggett; NCDA
- Is an Agritourism Venture Right For Your Farm? by Stephen Komar, Brian Schilling, Jenny Carleo, Susan Colucci, Samantha Rosier Rich, & Stacy Tomas; NC State & Rutgers CES
- Agritourism Best Management Practices and Plan of Operation by Dora Ann Hatch; LSU Ag Center – Research and Extension
- Direct Farm Marketing and Tourism Handbook University of Arizona Cooperative Extension Service
- Agritourism in Focus: A Guide for Tennessee Farmers by Megan Bruch, Amanda Ziehl, Timothy Prather, Russ Bragg, Ramay Winchester, Caneta Hankins, & Patricia McDaniels
Agritourism Videos & Podcasts
- Cultivating the Future of Agritourism – Keynote (30 minutes) delivered at the International Workshop on Agritourism, Burlington, Vermont (September 2022)
- Agritourism in North Carolina – (5 minutes) educational video about the impact of agritourism on visitors’ knowledge and the preservation of rural heritage (November 2020; by Justin Moore, NC State)
- North Carolina Women in Agritourism – (10 minutes) educational video to increase public awareness of the role of women in agriculture and the benefits of agritourism to rural societies (2017; by Meredith Browne, See it All)
- Leading Not Following: Know Your Customers – Mandie Boahn, Raised in a Barn Farm – one in a series of four short videos (2.5-minute each) where women farmers highlight one key message for their success in agritourism (2017; by Meredith Browne, See it All)
- Building Connections: Make Yourself at Home – Sandra Sarlinga, Piemonte Farm – one in a series of four short videos (2.5-minute each) where women farmers highlight one key message for their success in agritourism (2017; by Meredith Browne, See it All)
- Getting Involved: Take a Seat at the Table – Tina Gross, Gross Farms – one in a series of four short videos (2.5-minute each) where women farmers highlight one key message for their success in agritourism (2017; by Meredith Browne, See it All)
Outdoor Recreation Economy Research
- Hunting Leases by Greg K. Yarrow, Clemson University Extension Forestry and Natural Resources
- The 2006 Economic Benefits of Hunting, Fishing and Wildlife Watching in NC by Southwick Associates, Inc. for the NCWRC
- Benefits of Hunting by Southwick Associates, Inc. for the NCWRC
- The Economic Impact of Mountain Trout Fishing in N.C. N.C. Wildlife Resources Commission
- Tips for Hunters When Requesting Permission to Hunt on Private Land The Hunting Heritage Program of the NC Wildlife Resources Commission
- Hunting Lease Liability Insurance Courtesy of the NCFA
- A Checklist of Considerations for Landowners by James E. Miller, Professor Emeritus, Wildlife, Fisheries, and Aquaculture, and Ken Hood former Associate Extension Professor, Food and Fiber Center Mississippi State University
- Hunting Leases: Considerations and Alternatives for Landowners by James E. Miller, Professor Emeritus, Wildlife, Fisheries, and Aquaculture Mississippi State University
- Recreational Access and Liability: What Landowners Should Know by Greg K. Yarrow, Clemson University Extension Forestry and Natural Resources